Performance marketing

Say hello to
your next
customer

Only pay for qualified leads

Lead generation and user acquisition tied to your campaign’s performance

Design your first campaign

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FAQs

How does pay per lead work?

You pay for enquiries that meet the qualification criteria agreed for your campaign

We define the target audience, required details, price per lead and delivery terms before launch

A lead gives your team a sales opportunity; it is not a guaranteed sale

What counts as a qualified lead?

A qualified lead must match the agreed customer profile and show interest in the product or service being promoted

Depending on the campaign, criteria may include business type, service required, location, budget or timing

We agree which details are required and what makes an enquiry unsuitable

How much does a lead cost?

Pricing depends on who you want to reach, how much qualification is required and the demand for that audience

We agree a price and campaign scope before you commit

The proposal should also state how media spend, setup costs, minimum volumes and any other charges are handled

What happens with invalid or duplicate leads?

The campaign agreement defines invalid enquiries, what counts as a duplicate and the process for raising a dispute

Review periods and any replacement or credit terms are agreed before launch

A prospect who meets the criteria but does not buy is different from an enquiry that never qualified

Are the leads exclusive to my business?

Exclusivity is a campaign term we agree with you before launch

The agreement should state whether an enquiry goes only to your business or can be shared, and any limits on that arrangement

Even an exclusive lead may independently contact other providers

Where do the leads come from?

We plan the marketing around your offer and the people you want to reach

The channels, message and enquiry form are chosen for the campaign rather than applying the same approach to every business

We agree the acquisition approach and what information prospects will be asked to provide

How are leads delivered and followed up?

We agree the delivery method and the information your team receives before launch

Your team is responsible for contacting prospects, answering their questions and closing sales

Feedback on lead quality and sales outcomes helps us assess campaign performance and refine targeting

Do I need a website to get started?

You can enquire without a website

Select the no-website option in the form and tell us who you want to reach

We will discuss your offer, qualification criteria and any campaign page requirements

You can choose email, phone or WhatsApp for our reply