Performance marketing
Say hello to
your next
customer
Only pay for qualified leads
Lead generation and user acquisition tied to your campaign’s performance
Design your first campaign
Industries
Business services
Professional services, agencies and consulting
Technology
Software, IT and technology providers
Home & property
Home improvement, property and local services
Health & wellness
Clinics, practitioners and wellness businesses
Finance & insurance
Financial services, insurance and advisory
Education & training
Courses, training providers and education
Working in another industry? Tell us about your business
FAQs
How does pay per lead work?
You pay for enquiries that meet the qualification criteria agreed for your campaign
We define the target audience, required details, price per lead and delivery terms before launch
A lead gives your team a sales opportunity; it is not a guaranteed sale
What counts as a qualified lead?
A qualified lead must match the agreed customer profile and show interest in the product or service being promoted
Depending on the campaign, criteria may include business type, service required, location, budget or timing
We agree which details are required and what makes an enquiry unsuitable
How much does a lead cost?
Pricing depends on who you want to reach, how much qualification is required and the demand for that audience
We agree a price and campaign scope before you commit
The proposal should also state how media spend, setup costs, minimum volumes and any other charges are handled
What happens with invalid or duplicate leads?
The campaign agreement defines invalid enquiries, what counts as a duplicate and the process for raising a dispute
Review periods and any replacement or credit terms are agreed before launch
A prospect who meets the criteria but does not buy is different from an enquiry that never qualified
Are the leads exclusive to my business?
Exclusivity is a campaign term we agree with you before launch
The agreement should state whether an enquiry goes only to your business or can be shared, and any limits on that arrangement
Even an exclusive lead may independently contact other providers
Where do the leads come from?
We plan the marketing around your offer and the people you want to reach
The channels, message and enquiry form are chosen for the campaign rather than applying the same approach to every business
We agree the acquisition approach and what information prospects will be asked to provide
How are leads delivered and followed up?
We agree the delivery method and the information your team receives before launch
Your team is responsible for contacting prospects, answering their questions and closing sales
Feedback on lead quality and sales outcomes helps us assess campaign performance and refine targeting
Do I need a website to get started?
You can enquire without a website
Select the no-website option in the form and tell us who you want to reach
We will discuss your offer, qualification criteria and any campaign page requirements
You can choose email, phone or WhatsApp for our reply